Selinas Farm Fresh: An exciting organic food store launches in Johannesburg


I recently went to the Selina’s food tasting which was the pre-launch of a new store that will be opening in Greenside. Selina’s was founded by Mmabatho Mtimkulu. It’s all about bringing fresh, organic farm produce to Johannesburg, and even straight to your doorstep. I’m so excited to be sharing this with you as I love supporting young South African women doing amazing things! It’s no secret that i’m a major foodie so being able to taste the organic produce before the store launches was an honour.

Selinas Farm Fresh

Selinas Farm Fresh

Mmabatho’s background is in marketing, as well as being involved in Amantle Farm which is her family’s farm in the North West. The idea to bring organic farm produce and poultry to Johannesburg is inspired by her belief in “living your best life” right down to what we put into our bodies. The fruit and vegetables we buy from grocery stores are often genetically modified and covered in pesticides and that’s where the key takeout comes in. Organic produce is naturally grown making it 10x healthier. I’m no poster girl for organic living, but there really is something to it.

Selinas Farm Fresh Granola

The atmosphere

The Selina’s food tasting was intimate, great for networking! I met the creator of the most delicIous Artisan Granola from Local Village who sells her products at local farmer’s markets. We also were entertained by a singer named Nomsa Hadebe, and a poet named Nokwanda Zakiyyah Shabangu who were both so talented!

Selinas Farm Fresh

Selinas Farm Fresh
Selinas Farm Fresh

Now, let’s talk food!

There was a variety of things to try like fresh green smoothies, artisan granola, spinach, chicken, sweet potato, beetroot and the best butternut soup i’ve ever tasted (I’m not just saying that). As much as I love all the bad stuff I am trying to make healthier choices so I’ll definitely pop into Selina’s when it opens and I would recommend you give it a try as well.

Selinas Farm Fresh chicken

Selinas Farm Fresh


Selinas Farm Fresh

Selinas Farm Fresh

Selina’s will be opening soon.

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  1. Hi Mmabatho. I was listening to radio 2000 and I hear about your product. I’m looking forward to have your organic food and food coming from our black people and I hope that it is ready a black company. We need to support each other and grow as black south Africans. Can I have your price list and schedule of delivery because I’m looking forward on getting fresh and organic food from your company.
    Contact number 0737035101

    1. It was great. Their store has officially opened at 56 6th Street, Parkhurst 🙂 We should check it out sometime

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